ABOUT ME
I’m a results-driven Performance Marketer with 3+ years of experience in paid social and search advertising. Currently managing performance marketing efforts at Yowza Consulting, I specialize in developing strategic media plans, optimizing ad campaigns, and maximizing ROAS while managing multi-crore budgets. My expertise spans Facebook Ads, Google Ads, and analytics, allowing me to craft data-driven strategies that align with the clients business objectives.
Aside from my professional career, which occupies a significant portion of my time, I have a deep passion for photography. I find great joy in capturing moments through my camera. Additionally, I love to travel to new places, where I can immerse myself in different cultures and experiences. Exploring new destinations allows me to not only see the beauty of the world but also to document my journeys through my photography.
EXPERIENCE
Apr 2022 - Present
Performance Marketing manager
Yowza Consulting Private Limited
- Developing comprehensive media plans for paid Social and search that align with client objectives, considering target audience, budget allocation, and campaign goals.
- Managed monthly budgets of over 3 crores on paid social to achieve optimal return on ad spend (ROAS).
- Regularly monitoring and analyzing campaign performance metrics, leveraging data-driven insights to make informed decisions and optimize the campaigns for better ROAS.
- Preparing weekly and monthly comprehensive reports and presentations for clients with to showcase campaign performance, highlighting key insights, successes, and areas for improvement.
- Collaborated with cross functional teams, including creative, content, and analytics, to ensure seamless integration and alignment of media campaigns.
- Leading a team of Six individuals for daily operations.
- Provided strategic recommendations based on client objectives, market trends, and campaign performance.
Dec 2021 - Mar 2022
Digital Marketing Intern
Callous Web Tech
- Conducting keyword research, optimizing website content, analyzing website traffic and performance using SEO tools, and implementing SEO strategies to improve search engine rankings.
- Grew Monthly Organic Traffic from 0 to 2,500 in 3 months for a brand new Website with SEO Efforts.
- Setting up Google search console and Google Analytics for new clients.
- Writing blog posts, website content, and social media captions. Also, assist with content planning and editing launching Google ads for clients, and Monitoring for possible improvement.
EDUCATION
2021 - 2022
Digital Marketing Masters Program
Simplilearn
After college, I did Digital Marketing Master’s Program from Simplilearn, where I learned the fundamentals of digital marketing, exploring various channels like Paid Social and Paid Search. I gained valuable insights into analytics tools which are essential for measuring and optimizing marketing campaigns. This program equipped me with the necessary skills and knowledge, which ultimately helped me to get started on my career in digital marketing.
2018 - 2021
Bachelor of Business Administration
Rani Channamma University
I have always wanted to learn about business, so I pursued a degree in business administration, where I studied the fundamentals of business before specializing in marketing.